In 2005, Etsy was launched as a unique eCommerce platform where people could sell everything from vintage items to handmade crafts. Since then, the site has grown exponentially and is now a publicly traded company with millions of sellers. In the early days, it was easier for products and sellers to get noticed, but now there are so many other jewelry makers competing for the same audience that it can be a challenge to stand out. Fortunately, there are some specific steps you can take to make sure that selling jewelry on Etsy is a success.
Take Good Photos
With Etsy, presentation is key. Customers can’t visit your store to view and try on your products, so you have to work to recreate that experience as much as possible. Take the time to properly light your products and publish images from a variety of angles that also work to give a sense of scale. If shoppers feel confident that they have an accurate idea of what your jewelry will look like in person, they are more likely to make a purchase. Here are some Tips for Photographing Jewelry on our Blog.
Don’t Skimp on Product Descriptions
The product descriptions are your chance to really sell your jewelry. One simple sentence with specifications isn’t going to get the job done. While shoppers don’t want to read a novel, take the time to write a compelling description that creates a verbal picture of your products and the passion and craftsmanship that went into making them.
Craft Solid Titles
Shoppers typically start by visiting Etsy and typing keywords into the search feature. You want to make sure that your items appear for certain searches, so it is imperative that you craft a descriptive title for each item. The first five words are the most important and need to be precise. Don’t waste valuable real estate on adjectives like “great.” Simply and accurately state what your item is so that it will appear in relevant searches.
Take Full Advantage of Tags
In addition to titles, tags are also used to help shoppers locate your items in searches. This is another area where you don’t want to cut corners. Get creative and try to think of as many keywords as possible that relate to your jewelry. There is no limit on the number of tags you can use, so go crazy and take full advantage of this tool.
Market Your Jewelry
Social media is the easiest and most affordable way to market your jewelry. Platforms like Instagram and Pinterest lend well to visuals and Facebook and Twitter can help you gain visibility. Stay active on these sites and be sure to engage with other users so that you can build a following. It is the best way to connect with potential customers and get people to work for you by sharing your posts.
There is a lot of competition on Etsy, but if you start with a good product and put some time and effort into building and marketing your Etsy store, you can successfully sell your jewelry and build a profitable online business. Follow these tips and watch as you store begins to gain traction and attract new visitors.