Setting yourself up for online sales success requires many of the same skills as a bricks and mortar shop. Attention to detail, attractive visual presentation, product variety and a smooth transaction will help drive sales. But how do you maximize your little corner of the internet to enhance your customer’s shopping experience and encourage new buyers to stick around long enough to buy? Read on for a few suggestions on how to sell jewelry online.
Be (Your) Guest
Once your online shop is set up, it’s time for a test drive. Gather up a group of people you trust who represent as much of your target demographic as possible. Have them interact with the site and provide honest feedback. Perhaps you belong to a Facebook group where other store owners who sell jewelry online would be willing to take a look. Ask them some specific questions:
- Were you able to find the piece of jewelry you were looking for?
- How easy or difficult was it to navigate from the home page or digital storefront to the product pages?
- Is the information on price, product description, shipping, and policies easy to find and understand?
- If you needed to get in touch with questions or issues, would you be able to locate at least one contact method?
Use the responses you receive to actively make changes and work on maintaining or updating the information frequently. If something changes such as the location, shipping method, policies, and especially pricing then be sure to reflect those changes immediately. Try to prevent confusion with buyers.
Show and Tell
Frustrated online shoppers will quickly exit your page if they can’t find what they want. While you may have spent hours selecting exactly the right name for each style and collection you create, new customers won’t know where to find diamond rings or silver bracelets if your menu only says “Wave Collection” and “Pretty in Pink.” It’s fine to list your jewelry by collection, but if you do, be sure to break down the categories by type, style, and even price if you want buyers to stick around. Allow them the options to sort each page by price, too. It’s a common sorting method for shoppers looking to purchase a gift.
Take Great Photos
Product photography plays a major role on your product pages and is a key factor in building a great page. People DO judge a book by its cover, so be sure to invest in photography of your jewelry. The impact of great photos goes far beyond just your product pages since they will show up in a number of sites throughout the web such as Google Search, Bing and social sites. This is an opportunity to present your jewelry in the best possible way and you may want to show multiples angles, zoom in or show the piece on a model. Here are some additional tips for photographing your jewelry.
Check Them Out…
Your pricing information should be easy to see and understand, but don’t stop there! Shipping charges and taxes shouldn’t be hidden from buyers. “Surprise” charges account for a common reason potential customers abandon their shopping carts. If you offer promotions that require a code to activate, don’t forget to leave a place for them to be added before the customer reaches the final check-out stage.
When you offer multiple options for customers to customize their jewelry purchase such as metal or stone type, it’s crucial that any price changes are reflected immediately. If you no longer offer an option then remove it from the site as quickly as possible to prevent accidental orders that you can’t fulfill. Customers should understand exactly what they’re buying, how much it costs (complete with tax and shipping), approximately how long it will take to reach them and even what the package presentation inside will look like before they hit the big button.
… Then Check In
Your confirmation email should contain all of the necessary information for your customer to contact you or check the status of their order. If you are able to receive item delivery notifications then create reminders to follow up with customers with a personalized message. Keep it short and sweet but encourage them to reach out with any issues or questions and invite them to leave your shop a review. This level of service is important in maintaining your client base and conveying your gratitude is a great way to encourage future purchases.
An online jewelry business can be extremely successful if you treat your digital customers just like you would if they were shopping with you in person. Your sincerity, unique personality and excellent service will help you stand out from the crowd and will encourage repeat customers.
Jewelry Designer Manager integrates with Shopify making it easier than ever to sell jewelry online
Shopify is an ecommerce platform with tons of features to help you launch and manage your online store. It doesn’t require any coding or technical skills to get started. You can sell on Facebook, accept credit cards and use buy buttons on your blog or any website. There are several subscription packages for any stage of your e-commerce business.
If you have a Shopify store then you can easily export some or all of the products you have entered and priced in Jewelry Designer Manager Premier Plus to your Shopify account, link the pictures, and voila! – you’re selling jewelry online.