While heading to craft fairs, flea markets, and partnering with local “brick and mortar” establishments are wonderful ways to sell handmade jewelry, you can really expand your audience when you learn how to sell handmade jewelry online. In fact, if you do it right, you can go global.
Naturally, it is an entirely different sort of market than real-world settings, and it takes entirely different methods to find and hold your audience. After all, when you were learning how to sell handmade jewelry in your local area, you probably took the expert advice and visited various fairs or venues as a customer first, and then decided if it was the right place for you. After that, you probably determined if you could profit adequately to offset the costs such as renting a space, buying and creating displays, and giving the owner or venue their “share”.
Interestingly enough, when learning how to sell handmade jewelry online, some of those cost factors remain. After all, you have the choice of building and using your own website, developing social media presences, and using online artisan marketplaces. These options all have “costs” that can range from percentages of each sale and shipping fees to the time it takes to do market research and build the audience.
However, if you want to learn how to sell handmade jewelry online successfully, you will have to take the time to research the options and make the right choices. Where are your buyers? Is there a market for your products? What marketing methods are best for your audience? So many questions – just like in the real world – and only you can find answers.
Other Differences in Selling Online
Of course, the online world is different from the real-world setting in one fairly sharp way, and that is that you don’t get to enjoy immediate interaction with your audience. If you are a vendor with a stall at a fair, you speak with customers, get their suggestions, and enhance the sales experience with your positive attitude. Fortunately, when learning how to sell handmade jewelry online, you can still use such tactics, but in the more modern and electronic way.
For example, too many vendors selling jewelry online fail to be responsive to their clients. While you may spend time setting up your site or shop in a site like Etsy, if you don’t make a point of timely responses and interaction with your audience, they will have many other vendors to choose. So, the first lesson in learning how to sell handmade jewelry online successfully is that your customers are just as important here as they are in real-world settings.
It is up to you to be responsive, present, engaging, and willing to listen in order to make even a single sale. Online is not a “set it and forget it” sort of experience, which is where a lot of jewelers go wrong.
While you probably know that market research is crucial and that it is up to you to be sure you have selected the most appropriate online venue, you may misunderstand the similarities in the online and offline worlds. Your pricing has to remain competitive even though it might seem like there are fewer expenses, you have to remain constantly vigilant and present to be sure you are giving your buyers the attention they need, and you have to be aware of the trends that are developing in your market too.
Learning to sell handmade jewelry online is something that you have to do with great attention and with a serious commitment of time and effort. It really is not easy to create a shop to enjoy success. It takes the same effort as it would to begin selling in brick and mortar establishments, but it does provide you with one thing that real world selling never does, and that is access to the global marketplace. If you do things properly, you can enjoy immense success.