No matter how talented you are at making stunning jewelry, poor presentation can keep your business stalled. When competition is fierce and all it takes is a click for potential customers to move onto another page, making a good first impression is everything. With that in mind, we have put together a list of tips to help you effectively photograph your products and build a successful jewelry making business.
Invest in the Right Equipment
The good news is that if you have a smartphone, you already have the most important element of your photography equipment. Today’s camera phones are perfect for taking high-quality, professional photos, so you don’t have to worry about going out and buying a high-powered camera and lenses.
However, you will want to invest in a tripod, which will provide a steady base for you to take consistent pictures. Spending around $20 on a tripod can help you avoid taking shaky images that distract from the beauty of your jewelry. You might also consider purchasing clip-on lenses that can be added to your smartphone and allow for close up shots.
Keep it Simple
It can be tempting to try and add an interesting background or jewelry display piece to your shots, but these extras just draw attention away from the jewelry. This is one place where you don’t have to try and innovate. Good lighting and a simple, white background are more than enough and will allow you to really focus in on the product without any additional distractions.
Keep Your Jewelry Clean
Once you start taking pictures, you may be surprised by the level of detail that appears in the images. Even if you took the time to thoroughly clean each piece, moving jewelry while it is on the display table can result in smudges that are visible to the camera. Just to play it safe and avoid having to re-clean pieces, wear a white pair of cotton gloves while you are taking photographs.
Take Plenty of Photos from Different Angles
Customers are going to want to see each piece from a variety of different perspectives. Include plenty of images and try to capture as many angles as possible. This will not only give shoppers a better idea of your product, it will also reduce the amount of questions you get in your inbox. While you might not be able to include every image on your website, it is a good idea to keep some of the extra photos handy so that you can send them along to customers who may still have questions.
Metals and gems are naturally going to create reflections, which can result in a misleading image that has the shopper trying to figure out exact colors and details. You may have to use double-overhead lights and white umbrellas or fabric to diffuse the light. Take the time to experiment with different lighting until you find the right balance.
Use Natural Light
A camera flash will be far too bright and create shadows, so your best bet is to setup your photography station in front of a window and take advantage of natural light. If the sunlight is still too intense, you can hang a white sheet over the window to diffuse light. You may also want to try taking photos at different times of the day. Some jewelry professionals prefer mid-day light while others like to wait till later in the day. Discover your own preference and what makes your products look best.
There are a lot of details to consider when running a jewelry business. Photographing your products is just one of the responsibilities you will have to tackle. Fortunately, even if you aren’t a professional photographer with a studio, you can still take stunning photos by following the simple tips listed above.