If you missed out on the first installment, you will want to take a step back and read over How to Start A Jewelry Business – Part 1. A lot of the topics discussed last time will influence how you build an online presence and begin to take your jewelry making business out of your home and into the global marketplace.
Sell Jewelry Online
As you know, in today’s world, every business needs a clean, professional and functional website to present to information and sell products. The good news is that designing your own website is easier and more affordable than ever before. You don’t have to know HTML and other coding languages to get your business off the ground. Here are some of the best website building platforms for ecommerce.
Some of the biggest news outlets and online retailers are powered by WordPress. In fact, this website building platform is responsible for 31% of the internet. With millions of users, it is a solid choice, but it does come with a learning curve, especially with beginning ecommerce sites.
Part of what makes WordPress such a popular choice is that it offers an editor that resembles a typical word processing program, making it familiar and easy to use for most people. However, once you get into the more complicated tasks of adding shopping carts, tracking inventory and calculating sales tax, things can get sticky. You will have to add plugins to handle the different selling aspects of your site and if you don’t have a lot of experience with WordPress, it can present some hurdles.
However, WordPress is one of the few platforms that allow you to create a completely customized site. For those with some computer knowledge and the time and motivation to learn, you can build a powerful and scalable site that is unique to your brand.
When it comes to platforms that exclusively cater to ecommerce businesses, Shopify is the clear leader. The program will walk you through everything from purchasing a domain name to tracking your website visitors. With the WYSIWYG (What You See Is What You Get) editor, you don’t need any design experience to build a professional website that will allow you to efficiently run your business. You can also choose from an affordable monthly pricing plan that can be upgraded as your business grows and you take on higher inventory and selling volumes. Shopify makes it simple to sell your jewelry online.
If you are using the Jewelry Designer Manager Premier Plus, jewelry software, then you can easily export all your products to your Shopify store. Here is more information on How to Integrate Jewelry Designer Manager and Shopify.
Wix is another popular and trusted name in ecommerce website building. Ultimately, there aren’t any major differences among the top ten or so platforms and a lot of it comes down to personal preferences about the available templates and editing features. If anything, Wix tends to focus more on website design, while Shopify is heavier on product the selling features. This means that Wix attracts more small business owners who want to create a unique look and don’t need a long-list of purchasing and return features for customers.
If you are trying to decide among some of the big players when it comes to choosing which platform is the right choice to start your at-home jewelry business, your best bet is to spend some time taking advantage of free trials. Remember: any software worth its salt is going to offer a free look at what it can do and win you over on the quality of the product. Sign up and spend some time playing around with the editors, exploring the resource pages to see how easy it is to get helpful answers to your questions and reading user reviews.
Fortunately, it really is a buyer’s market where ecommerce design companies are actively vying for your business, which means that most products are high quality and the creators look to user feedback to continue to make improvements. No matter which builder you choose, you can rest assured that it will be regularly updated so that your at-home jewelry business is poised to adapt to changing business practices and customer behavior.
Looking ahead to Part 3
Not only are you a talented jewelry designer, you have also put the work into getting to know your audience, developing a clear brand and building a website to highlight your products and speed to your goals. Now the big question is: how do I get people to visit my site? In the next installment, we will look at jewelry website promotion techniques and how to utilize tools like social media to garner attention. Stay tuned!
Disclosure: Bejeweled Software is proud to offer honest, useful, and well-researched content for our customers. We only recommend products that we believe in. Some links may be affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase.