If you are ready to take your jewelry making hobby and turn it into a profitable jewelry business, there are some initial steps that you will want to take to ensure success.  Establishing a solid foundation can help you stay on track and meet performance goals without losing track of spending.  In this first installment of how to start an at-home jewelry business, we will look at the basic first steps that will help you take your passion for craftsmanship and build it into a brand.

Write a Mission Statement

You have probably spent some time daydreaming about your new business and thinking about what your company would represent.  Now is the time to commit those ideas to paper and write a concise statement about what you stand for and the principles that will guide your company. This might sound like an arbitrary step, but it is important to clearly define your vision for yourself, your employees and your customers.  A clear mission statement will begin to give your company shape and help you establish a distinct brand.

Develop Buyer Personas

Effectively reaching potential customers and selling your jewelry requires a deep understanding of your audience. Buyer personas are an important marketing tool that will allow you to pinpoint your particular audience and get to know their wants, motivations and pain points. This information can be used to help shape your brand, connect with customers and convert more sales. Use this guide to create your buyer personas.

Choose a Name for Your Jewelry Business

Taking a closer look at your audience and establishing your mission statement can help you brainstorm ideas for the perfect business name. Finding the right name isn’t an exact science, but here are some tips to help you get started:

  • Consider including industry related terms so that it is clear what you do.
  • Try to choose a name that is easy to pronounce.
  • Think about words that will help reflect your brand.
  • Try to avoid any words that limit the types of jewelry you sell. You may expand your offerings down the line and you want a name that allows for growth.
  • Ask for feedback. Whether you poll family and friends or reach out for input on other forums, don’t make the decision in a vacuum.

Design a Logo

Your logo will take center stage on your website and packaging and hopefully provide a compelling visual that people will associate with your brand. A well-designed logo will also help reinforce your brand and convey a level of professionalism that will instill confidence in the minds of your customers. For new businesses, spending hundreds of dollars on a logo design might not be in the budget. Fortunately, there are affordable freelance services that can help you get expert help. Fiverr is a great resource that will help you partner with talented designers at reasonable rates.

Part 2 Preview – Marketing Your Jewelry Business Online

Once you have the basics of your branding down, it is time to create your website and begin to build a social media presence.  In the next installment, we will take a closer look at your options for building a website and provide tips for taking full advantage of social media.

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